Television still commands the biggest simultaneous audiences in Bangladesh, especially for prime-time entertainment, news and cricket. Here’s how the channel works.
Key takeaways
- Two parts: producing the TVC and buying airtime.
- Planned around GRPs and reach & frequency.
- Unmatched mass reach; expensive and hard to target precisely.
- See the TV cost guide.
Producing the commercial
A TVC (television commercial) is scripted, shot and edited — costs range from modest studio spots to large celebrity productions. The creative determines much of the campaign’s effectiveness.
Buying airtime
Airtime is sold as spots (10–30s) and planned by a media buyer to hit target rating points across chosen channels, programmes and slots. Prime time, popular dramas and cricket carry the biggest premiums.
TV in a modern mix
Use TV for a fast awareness spike, then convert that attention with cheaper, targeted digital — YouTube, Facebook — that can retarget and measure. This “TV + digital” combination is now standard for larger brands.
Frequently asked questions
How do I advertise on TV in Bangladesh?
You produce a commercial (TVC), then buy airtime spots through the channel or a media-buying agency. Airtime is planned around target rating points and specific programmes and slots.