Newspaper advertising retains real authority in Bangladesh for official, corporate and institutional messaging. Here’s how the channel works and when to use it.
Key takeaways
- Two formats: display (designed, per column-inch) and classified (text).
- Strong for credibility, tenders, notices and older/institutional audiences.
- Hard to measure; costly for frequency.
- See rates in the newspaper rates guide.
Display vs classified
Display ads are designed graphics placed on specific pages, priced per column-inch — used for brand campaigns, launches and corporate notices. Classified ads are text entries grouped by category — cheaper, used for recruitment, tenders and small notices.
Choosing a publication
Match the paper to your audience: leading Bangla dailies like Prothom Alo deliver mass national reach; English dailies like The Daily Star skew corporate and urban. Regional papers reach specific districts affordably.
When print still works
Print earns trust and legitimacy — valuable for government/corporate messaging, tenders, obituaries and formal announcements. For measurable marketing to younger buyers, pair or replace it with Facebook and Google.
Frequently asked questions
What types of newspaper ads can I place?
The main types are display ads (designed, priced per column-inch and placed on chosen pages) and classified ads (text-based, cheaper, grouped by category). Tenders and notices are a common use in Bangladesh.