Out-of-home (OOH) advertising — billboards, hoardings and LED screens — builds mass, unskippable local awareness. Here’s how the channel works in Bangladesh.
Key takeaways
- OOH covers out-of-home formats: static boards, hoardings, LED screens, transit.
- Great for awareness, credibility and local dominance.
- Weak for precise targeting and measurable response.
- See pricing in the billboard cost guide.
Static vs LED
Static boards show one printed message — cheapest for an always-on presence. LED screens rotate multiple advertisers with motion and scheduling, at a premium. Choose based on budget and whether you need to change creative.
Choosing a location
Location is everything: match the site to where your customers travel. High-traffic intersections and premium areas cost more but deliver visibility and prestige. Consider the viewing angle, dwell time (traffic that stops sees more) and competing clutter.
Measuring impact
OOH is measured by estimated traffic/impressions, not clicks. To make it accountable, run it alongside trackable Facebook or Google campaigns and watch for brand-search lift. Compare approaches in OOH vs digital.
Frequently asked questions
How do I book a billboard in Bangladesh?
You book through an outdoor advertising vendor or agency that owns or manages the sites. They handle the location, permissions, printing and mounting. Confirm the exact location, size, visibility and contract terms before paying.