Television still delivers the widest single-moment reach in Bangladesh, especially during prime-time dramas, news and cricket. But it carries two separate costs — making the ad, and airing it.
Key takeaways
- Cost = TVC production + airtime (per spot).
- Airtime depends on channel popularity, programme and slot.
- Prime time and cricket carry the highest premiums.
- Reach is measured in GRPs, not clicks.
The two cost components
1. Production (TVC): scripting, shooting and editing a commercial. This ranges widely — a simple studio spot is modest; a celebrity-led, multi-location film runs into millions of Taka.
2. Airtime: you buy spots (typically 10–30 seconds). Rates depend on the channel’s ratings, the specific programme, and the time band. Popular channels and prime-time slots cost far more than off-peak.
How TV reach is measured
TV planners use GRP (Gross Rating Points) and reach and frequency rather than clicks. A campaign is bought to hit a target number of rating points across a schedule.
TV vs digital
TV builds mass awareness fast but is expensive, hard to target and hard to measure precisely. For accountable, targeted spend, businesses increasingly pair a smaller TV burst with Facebook and YouTube. Read the TV channel guide.
Frequently asked questions
How is TV advertising priced in Bangladesh?
TV cost has two parts: production of the commercial (TVC) and airtime, which is priced per spot based on the channel's popularity, the programme and the time slot. Prime time costs a large premium.