OOH Advertising
Also known as: Out-of-home, Outdoor advertising
OOH (Out-Of-Home) advertising is any advertising that reaches people outside their homes — billboards, hoardings, LED screens, transit and street furniture.
OOH (Out-Of-Home) advertising covers all formats seen in public space: static billboards, hoardings, LED screens, transit and street furniture. It excels at mass local awareness and credibility but offers limited targeting and measurement. Its digital sub-category is DOOH. See pricing in the billboard cost guide.