DOOH
Also known as: Digital out-of-home
DOOH (Digital Out-Of-Home) is out-of-home advertising on digital screens, such as LED billboards, allowing motion, scheduling and rotation.
DOOH (Digital Out-Of-Home) is the digital evolution of OOH — LED and screen-based placements that support motion, day-part scheduling and multiple rotating advertisers. It costs more than static but adds flexibility. See the LED billboard cost guide.