Influencer and creator marketing has become a core channel in Bangladesh, especially on Facebook, Instagram, YouTube and TikTok. Pricing is negotiable and depends far more on engagement than follower count.
Key takeaways
- Priced per post/video, negotiated case by case.
- Engagement rate matters more than follower count.
- Nano/micro creators offer the best value and trust.
- Always agree deliverables, usage rights and disclosure up front.
Indicative rate tiers
| Creator tier | Followers | Typical range per post |
|---|---|---|
| Nano | 1k–10k | Product/barter to a few thousand ৳ |
| Micro | 10k–50k | Several thousand ৳ |
| Mid | 50k–200k | Tens of thousands ৳ |
| Macro / celebrity | 200k+ | High tens of thousands to lakhs ৳ |
These are broad ranges — a highly engaged micro creator can outperform a larger, passive account.
What affects the price
Reach, engagement rate, content format (a produced video costs more than a story), exclusivity, usage rights (using the content in your own ads costs extra), and the creator’s niche authority all move the price.
Measuring results
Use tracked links, discount codes or a dedicated landing page so you can calculate ROAS. Because creators drive both awareness and response, pair the campaign with your own Facebook ads to retarget engaged viewers. See the influencer channel guide.
Frequently asked questions
How much do influencers charge in Bangladesh?
Rates vary widely by follower tier and engagement. Nano and micro creators may accept a few thousand Taka or product, while larger creators and celebrities charge tens of thousands to lakhs per post. Engagement quality matters more than raw follower count.