Google Ads budget calculator (Bangladesh)
Enter a monthly budget and your expected cost-per-click to estimate how many clicks and leads you can expect — and what each lead will cost — in Taka.
Clicks = budget ÷ CPC. Leads = clicks × conversion rate. Estimates only.
Understanding Google Ads spend in Bangladesh
Bangladesh has some of the lowest search CPCs in the world — often a fraction of US rates — which makes Google Search a cost-effective channel for high-intent traffic. Your real cost per lead depends on two levers: the cost per click you pay and the conversion rate of your landing page. Improve either and your cost per lead drops. See the full cost guide for benchmarks by industry.
Frequently asked questions
What is a realistic Google Ads budget in Bangladesh?
For a first test, many Bangladeshi SMEs start with around 30,000–40,000৳ per month. Because CPCs are low (often 50–150৳), that can still buy a few hundred clicks. Scale up once you know your conversion rate.
How is the number of clicks calculated?
Clicks ≈ budget ÷ average cost-per-click (CPC). Leads ≈ clicks × conversion rate. These are planning estimates; real results depend on your keywords, landing page and competition.