ROAS & break-even calculator
Find out whether a campaign actually makes money. Enter revenue, ad spend and your profit margin to see ROAS, break-even ROAS and net profit.
Break-even ROAS = 1 ÷ margin. Net profit = (revenue × margin) − ad spend.
How to read your result
Your ROAS tells you how many Taka of revenue each Taka of ad spend produced. But a "good" ROAS is meaningless without your margin: the break-even ROAS is simply 1 ÷ your profit margin. Beat it and you profit; fall below and you lose money even if sales look healthy. Use this alongside the budgeting guide.
Frequently asked questions
What is a good ROAS?
It depends on your margin. A common rule of thumb is 3–4x (৳3–4 revenue per ৳1 spent) for e-commerce, but the real target is your break-even ROAS: 1 ÷ profit margin. If your margin is 33%, you break even at 3x, so you need more than 3x to profit.
What is the difference between ROAS and ROI?
ROAS = revenue ÷ ad spend (a ratio of gross return). ROI = profit ÷ cost, expressed as a percentage after all costs. ROAS is quick for judging ad efficiency; ROI tells you actual profitability.