CPC
Also known as: Cost per click, Pay per click
CPC is the amount an advertiser pays each time someone clicks their ad. It is the core pricing model for search advertising like Google Ads.
CPC (Cost Per Click) is what you pay each time a person clicks your ad. It powers pay-per-click search advertising, where you only pay for actual visits, not impressions.
How CPC works
CPC = Total ad spend ÷ Number of clicks
Bangladesh has some of the lowest CPCs in the world — often 50–150৳ in many verticals, a fraction of US rates. That makes Google Search cost-effective for capturing high-intent buyers. See real benchmarks in the Google Ads cost guide and estimate clicks with the Google Ads budget calculator.
CPC vs CPM
Use CPC when you want clicks and conversions (search, performance). Use CPM when you want cheap reach and awareness. Your true cost per customer also depends on your conversion rate.