PPC
Also known as: Pay per click, Paid search
PPC (Pay-Per-Click) is an advertising model where you pay only when someone clicks your ad, most associated with Google Ads.
PPC (Pay-Per-Click) means you’re charged per click, not per view. It’s the model behind Google Search ads, where advertisers bid in an auction and pay their CPC only when a user clicks. PPC gives strong cost control and measurability, which is why it suits performance goals. See real costs in the Google Ads cost guide.