FM radio still reaches large commuter and regional audiences in Bangladesh, particularly during drive-time. It’s one of the more affordable broadcast channels for frequency.
Key takeaways
- Sold as spots (10–30s), priced by station, slot and length.
- Drive-time (morning/evening commute) costs the most.
- Cheap frequency — good for repetition and recall.
- Small one-time audio production cost.
What drives radio pricing
The main factors are the station’s popularity and coverage, the time slot (prime drive-time vs late night), the spot length, and how many times per day/week you air. Buying a package of repeated spots usually lowers the per-spot rate.
When radio works
Radio suits local reach, repetition and time-sensitive promotions (events, sales, openings). It’s poor for detailed messages or direct, trackable response. For measurable performance, pair it with Facebook. For mass visuals, compare billboards and TV.
Frequently asked questions
How is radio advertising priced in Bangladesh?
Radio is sold as spots (commonly 10–30 seconds), priced by the station's reach, the time slot (drive-time costs more) and spot length. You also pay a small one-time production cost for the audio.