Programmatic Advertising
Also known as: Programmatic, RTB
Programmatic advertising is the automated, auction-based buying and selling of digital ad space in real time using software.
Programmatic advertising replaces manual ad buying with software that bids on and places ads in real time across websites, apps and even DOOH screens. It enables precise targeting and scale, usually priced on a CPM basis. Google’s Display Network is a common entry point in Bangladesh via the Google Ads channel.